»
Intuit’s QuickBooks 2007 accounting program will feature Google’s search and advertising products, with Intuit marketing the partnership as a way for small businesses to promote themselves online.
The QuickBooks user interface will provide access to paid keyword campaigns, Google Maps business listings and the printable coupon service Google launched in August, writes MediaPost (via MarketingVox). Users can create AdWords accounts through QuickBooks and will receive a $50 credit for AdWords ads. Also, the QuickBooks Product Listing feature will integrate Google Base, allowing merchants to upload product inventories unto Google Base, making them searchable.
The partnership between Silicon-Valley companies Google and Intuit comes as the race to secure prime placements within business products heats up between Google and rivals Yahoo and Microsoft, writes Reuters.
QuickBooks 2007, which will be available later this year or early next, will imbed Google Desktop as well, allowing users to retrieve customer, retailer or financial information stored within QuickBooks or on their desktops.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
