»
Intuit’s QuickBooks 2007 accounting program will feature Google’s search and advertising products, with Intuit marketing the partnership as a way for small businesses to promote themselves online.
The QuickBooks user interface will provide access to paid keyword campaigns, Google Maps business listings and the printable coupon service Google launched in August, writes MediaPost (via MarketingVox). Users can create AdWords accounts through QuickBooks and will receive a $50 credit for AdWords ads. Also, the QuickBooks Product Listing feature will integrate Google Base, allowing merchants to upload product inventories unto Google Base, making them searchable.
The partnership between Silicon-Valley companies Google and Intuit comes as the race to secure prime placements within business products heats up between Google and rivals Yahoo and Microsoft, writes Reuters.
QuickBooks 2007, which will be available later this year or early next, will imbed Google Desktop as well, allowing users to retrieve customer, retailer or financial information stored within QuickBooks or on their desktops.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
