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Local and national broadcast TV will continue to receive the overwhelming bulk of all ad spending during the upcoming primaries and presidential race, Ad Age reports. According to TNS Media Intelligence, only a small portion of budgets will go to cable or digital platforms.
“I know there’s a lot of talk … about the potential for cable, the potential for the internet, but ultimately at the end of the day, television is the biggest megaphone that these campaigns have,” said Evan Tracey, chief operating officer of the Campaign Media Analysis Group at TNS Media Intelligence.
Advertising for state and national political candidates and related issues could go as high as $1.6 billion this year, TNS said..
Last year, TNS said spending for this year’s midterm election could reach as high as $1.7 billion.
Last month, Campaign Media Analysis Group, a TNS Media Intelligence company, reported that from Jan. 1 - Aug. 13, 2006, $311 million had been spent on local television by candidates, political parties, and interest groups campaigning within the nation’s gubernatorial, congressional, and senatorial elections - a 150 percent increase over the amount spent during the same period in 2002.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
