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A new study details the effect of 11 spyware-tracking programs on advertisers’ cookies, and finds that Google’s cookies evaded all challengers.
The soon-to-be-released study from independent researcher Ben Edelman details the ability of 11 spyware-tracking programs to detect cookies from 50 different ad systems, ClickZ writes (via MarketingVox). Six of the programs targeted Yahoo’s pay-per-click ad conversion tracking cookies, for example. In general, the wider the reach of the ad network, affiliate network or ad management system, the more likely the tracking cookie would be detected.
The more widely recognized programs, such as Symantec’s Norton Internet Security, McAfee Internet Security Suite and Microsoft Windows Defender, detected none of the 50 ad systems included in the study. Of the 11 programs, ZoneAlarm was the only one that automatically deleted any detected cookies.
“If privacy concerns continue to escalate, and users respond by choosing [lesser-used] applications over the larger anti-virus players, the affiliate networks will need to figure out a way to get ‘un-targeted’ by the smaller, niche anti-spyware and adware firms,” Jeff Molander, CEO of affiliate marketing consulting firm Molander and Associates, is quoted as saying.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
