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Sirius Satellite Radio announced today that it will launch a commercial-free, limited-run music channel dedicated to legendary rock band The Who.
The Who Channel will debut on Thursday, September 21. The channel will feature five decades of music by The Who, including rare tracks and live cuts, and exclusive interviews with band members. Also featured will be nightly broadcasts of concerts on the band’s current tour of the U.S. and Canada.
The channel will also broadcast selected shows from The Who’s archives, including some never before-heard shows and backstage conversations with the band, plus some with the late Keith Moon and John Entwistle.
Since 2005, Sirius has used a strategy of launching limited run, 24-hour channels dedicated to specific artists, including Bruce Springsteen, the Rolling Stones, and David Gilmour and Pink Floyd. Sirius also hosts Elvis Radio (channel 13), the “world’s only official, all-Elvis Presley radio channel broadcasting live from Graceland in Memphis,” according to the company.
Sirius and XM Satellite Radio have been competing for content since their inception.
Recent content-related announcements for XM and Sirius:
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