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More than a dozen billboards will be coming down in California, following a decision by the North Coast Railroad Authority’s board of directors that will end an agreement which has so far allowed Viacom Outdoor to keep the billboards in place.
The billboards in question run along the railroad bayfront between Arcata and Eureka, and were actually supposed to be removed nearly a decade ago, according to The Eureka Reporter. In 1996, the NCRA board had agreed to end the deal with Viacom, but the outdoor company had continued to send checks and the NCRA had continued to deposit them. The billboards remained.
Now, the NCRA says it is committed to having the boards removed, in part because they block the view of the bay.
The billboard industry is facing similar issues of aesthetics across the country, as cities and counties consider the effect billboards have on the area’s quality of life. Outdoor companies are also facing crackdowns against illegal billboards.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
