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WPP’s GroupM has signed an upfront deal with TiVo to get preferred pricing for its clients in exchange for guaranteed minimum ad spend, the companies announced.
GroupM clients will receive pre-negotiated pricing when they buy TiVo’s digital video recorder-based ads. GroupM will also work with TiVo to build a custom e-commerce application for one of its clients, similar to a car configurator for Lexus and a movie ticket tool from Fandango that are already in place, ClickZ writes (via MarketingVox).
This is the third time TiVo has landed an upfront deal with large agency groups, including Interpublic and Omnicom.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
