‘USAToday’ Unveils New Travel Tools, Advertiser Opps
USAToday.com is relaunching its travel section today, with a variety of increased advertising opportunities.
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USAToday.com is relaunching its travel section today, with a variety of increased advertising opportunities.
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Yahoo is launching a multimillion-dollar integrated marketing campaign in the U.S. and abroad.
WPP’s Mediaedge:cia and The Bravo Group have launched a dedicated Hispanic media communications division, called MEC Bravo, the companies announced today.
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Chevrolet, in a move similar to that announced last week by Frito Lay, is soliciting creative ideas from consumers, at least for a single TV spot, and plans to air the result during the 2007 Super Bowl.
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The CW network launches Wednesday against the backdrop of a $50 million marketing effort.
Clear Channel Outdoor, Inc. today announced that it has been awarded the franchise for advertising in and on buses by the City of Phoenix. Under the contract, Clear Channel Outdoor will market and sell interior and exterior advertising space on 482 buses covering more than 512 square miles and a population of 1.4 million.
The publishing industry needs to recognize the fact that the auto industry is moving away from print ads in general interest publications, and that the trend is not going to change, says Steve Parr, president of Primedia’s enthusiast media division, which publishes Automobile and Motor Trend magazines.
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Warner Music Group videos and music will be available for legal use on YouTube as a result of a new partnership.
DVR playback viewing should continue to grow, increasing by 20 percent next year, according to a senior television executive. That growth will likely add ratings points to commercial ratings, says David Poltrack, chief research officer for CBS and president of CBS Vision. Commercial ratings are the currency upon which networks are expected to sell ad space beginning next year.
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Twenty-seven percent of Americans are now listening to the radio less than they did five years ago, according to a survey commissioned by American Media Services. About half said their radio listening hasn’t changed during the past five years, and 21 percent said they are now listening more.
British spam blocking firm Spamhaus must pay $11.7 million in damages to marketing firm e360insight for blocking emails to consumers, it was decided by the U.S. District Court for the Northern District of Illinois.
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Relish, the monthly magazine about food and communities distributed with newspapers around the country, is raising its rate base by 50 percent, to 9 million, effective January.
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Better price is the most important factor influencing a brand switch among college students, according to 60.5 percent of 800 college students, ages 18-24, that were recently surveyed by Burst Media. Friends’ recommendations were second at 48.5 percent. Female college students are significantly more likely than males to cite these factors as an influencer on brand switching; better pricing (65.2 percent vs. 55.7 percent), and friends’ recommendations (55.6 percent vs. 41.5 percent).
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Coinciding with its 20th anniversary, Cooking Light has announced that it will be going perfect bound, effective in March 2007. The move from saddle-stitch “marks the most significant among a number of design refinements” set to happen this year, according to the company.
XM Satellite Radio’s fall season of its original programs, including Artist Confidential, Offstage, and Then…Again…Live, will begin this month.
