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WPP’s Mediaedge:cia and The Bravo Group have launched a dedicated Hispanic media communications division, called MEC Bravo, the companies announced today.
The Bravo Group, an Hispanic marketing agency, will combine its current media planning and buying capabilities with Mediaedge:cia to provide a new offer which will include access to consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), retail consultancy, sponsorship consultancy and activation and branded content and entertainment marketing services.
The Hispanic media marketplace has been booming, and is expected to continue to grow. In June, TNS Media Intelligence projected that Hispanic network TV ad spend would grow 12.9 percent in 2006. Currently, Hispanic network TV ad spend lags only behind the internet in terms of growth.
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