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Relish, the monthly magazine about food and communities distributed with newspapers around the country, is raising its rate base by 50 percent, to 9 million, effective January.
The year-old publication’s success suggests that perhaps bundling magazines with other content for free, ad-supported distribution might be a good business model during a time when print ad spending is on the decline, writes MediaPost.
The increased distribution of the glossy magazine will build current distribution in 300 strategic markets, according to Dick Porter, CEO of Relish’s owner, Publishing Group of America. Porter says advertisers have shown significant interest, pointing out that Unilever and Kraft have advertised in the magazine since its inception. Kraft is in fact increasing its investment with Relish at a time when it is cutting back on general magazine spending.
Relish offers advertisers paid placement within the magazine’s editorial content.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
