»
Warner Music Group videos and music will be available for legal use on YouTube as a result of a new partnership.
The YouTube and Warner Music partnership will make Warner music videos, behind-the-scenes footage, artist interviews and original programming available on YouTube, reports Reuters (via MarketingVox). Moreover, YouTube users will be allowed to use music from Warner’s catalog in the videos they create and upload. The deal calls for both parties to share ad revenue generated from Warner’s videos as well as user-generated works.
The deal comes as Vivendi’s Universal Music has threatened to sue YouTube and MySpace as a result of widespread copyright infringement by their users.
Last month, Warner became YouTube’s first partner for its Brand Channel ad vehicle, promoting the new Paris Hilton album. YouTube has over 100 million video views a day, and Warner Music is the world’s fourth largest music company.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
