Thomas, Townsend & Kent, which offers an e-mail newsletter network that focuses on the interests of affluent consumers, has launched a variety of new platforms for reaching foodies. Foodies is a new select available for TTK’s e-newsletter Your Travel Insider.
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Best known for its rich media ad tools, Eyeblaster has been expanding its capabilities - and has now launched a search marketing campaign management suite.
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XM Satellite Radio and National Lampoon will launch National Lampoon Comedy Radio, a 24-hour comedy channel, in October.
The final four agencies that will vie for Wal-Mart’s $570 million dollar account will attempt to design a brand campaign focused on cross-selling - one that increases consumer electronic sales while appealing to children and their parents.
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Radio is still a “superb business,” despite falling ad revenues and a fierce competitor in the form of satellite, according to a new report from Credit Suisse analyst John Klim.
Commerce Bank has placed an order of two million customized tissue packs from AdPack to provide free to customers at branch banks and community events.
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CBS has engaged in some unusual and innovative advertising for its fall shows, including hiring a crop artist to carve a silhouette of a scene from upcoming show Jericho in a cornfield in Kansas, and streaming clips of shows to consumers’ Bluetooth-enabled gadgets from billboards.
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While new news anchor Katie Couric saw significant declines in viewership of CBS Evening News during her second week, she managed to finish the week as No. 1 nonetheless.
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Rumors that Howard Stern might stage a return to terrestrial radio have come and gone since he joined Sirius Satellite Radio in January 2006, but there may actually be some truth to them.
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Advertisers in the music industry will soon have a new opportunity to reach consumers in Japan.
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Following the hiring of a new CMO, Bath & Body Works has cancelled its account review for what was to have been its first complete advertising campaign from an outside agency.
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Microsoft has launched user-generated video content area Soapbox, in beta, on the MSN Video site.
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The chairman of Tribune Co., Dennis J. FitzSimons, sent a four-page letter to 20 prominent Los Angeles business people who had backed the Los Angeles Times’s stance last week against further newsroom cutbacks.
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The New York Times, in conjunction with The Paradies Shops, has opened a bookstore in New York City’s La Guardia Airport.
Manhattan Media, publisher of Our Town, Our Town Downtown, AVENUE, and other Manhattan papers, is launching a new monthly tabloid focusing on city and state politics in New York.
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