»
Commerce Bank has placed an order of two million customized tissue packs from AdPack to provide free to customers at branch banks and community events.
Commerce Bank initially ordered 250,000 tissue packs in April to test the concept. Based on the response, the bank decided to order another two million packs.
“The AdPack tissue packs are a great way to extend our brand,” said Ronald Mendoza, vice president of merchandise, Commerce Bank. “Tissue packs are a prime marketing vehicle because they not only carry our personality with our popular ‘Mr. C’ character printed on them, but there is a call to action to open up an account.” Mendoza was on hand in Tokyo to supervise the creation of the tissue packs.
Tissue-pack advertising was introduced by the Japanese in the 1970s. Today, over four billion pieces are distributed annually throughout Japan, representing a $1 billion market. In fact, in Japan, tissues hardly exist as a retail product since almost everyone expects to get them for free.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
