»
Commerce Bank has placed an order of two million customized tissue packs from AdPack to provide free to customers at branch banks and community events.
Commerce Bank initially ordered 250,000 tissue packs in April to test the concept. Based on the response, the bank decided to order another two million packs.
“The AdPack tissue packs are a great way to extend our brand,” said Ronald Mendoza, vice president of merchandise, Commerce Bank. “Tissue packs are a prime marketing vehicle because they not only carry our personality with our popular ‘Mr. C’ character printed on them, but there is a call to action to open up an account.” Mendoza was on hand in Tokyo to supervise the creation of the tissue packs.
Tissue-pack advertising was introduced by the Japanese in the 1970s. Today, over four billion pieces are distributed annually throughout Japan, representing a $1 billion market. In fact, in Japan, tissues hardly exist as a retail product since almost everyone expects to get them for free.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
