»
CBS has engaged in some unusual and innovative advertising for its fall shows, including hiring a crop artist to carve a silhouette of a scene from upcoming show Jericho in a cornfield in Kansas, and streaming clips of shows to consumers’ Bluetooth-enabled gadgets from billboards.
Now, the network is continuing to explore new means of advertising, this time through promoting its fall lineup over the telephone, with advertiser-supported directory assistance service 1-800-FREE411, writes DM News. Recorded messages from the stars of several shows, including Survivor, Smith, Jericho and Ghost Whisperer, will be played for callers as they wait for their requested phone number.
Callers can choose to receive a text message on their mobile phones to remind them of the show as the programming time draws near.
CBS is also partnering with CBS Radio to create an online radio show. The result will be a one-week online JACK-FM show, featuring stars from the fall season, writes Mediaweek. The show will be hosted by CBS prime time stars from existing hit shows such as CSI and new shows such Shark, who will play their favorite songs of all time and share the “inside track” on new and returning series.
Celebrity soundbites from the online show will be broadcast on CBS Radio’s 12 Jack stations in top markets, including New York, Los Angeles, Chicago and Dallas.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
