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While new news anchor Katie Couric saw significant declines in viewership of CBS Evening News during her second week, she managed to finish the week as No. 1 nonetheless.
For the week of Sept. 11-15, Evening News led, averaging 7.9 million total viewers, writes Media Life. The finish was unusually tight, with NBC’s Nightly News, usually in first place, taking second with 7.83 million viewers and World News on ABC at 7.53 million. Interestingly, Couric began her second week in third place.
CBS Evening News was up 15 percent over the same week last year, but down significantly from her first week, when she averaged 10.2 million viewers.
This marks the first time CBS has finished first in back-to-back weeks since 1998, according to the article.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
