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Radio is still a “superb business,” despite falling ad revenues and a fierce competitor in the form of satellite, according to a new report from Credit Suisse analyst John Klim.
Klim claims the radio business is solid because there isn’t a lot of capital investment necessary to run it and it provides a steady stream of income, writes MediaPost. Klim believes that HD radio will not give a substantial boost to the terrestrial radio industry as a whole, however. He warns that the profusion of new formats and niche channels may simply slice the existing pie into ever-smaller pieces, which could disrupt the price structure.
Currently, at least, HD radio has failed to motivate consumers to actively participate in terrestrial radio to any great degree. In fact, according to a recent survey of 1,009 American adults by American Media Services, Klim points out that only 9 percent of respondents had heard “a lot” about HD radio. Thirty-six percent had heard “only a little,” and 55 percent hadn’t heard about it at all.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
