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Microsoft has launched user-generated video content area Soapbox, in beta, on the MSN Video site.
Microsoft’s Soapbox on MSN Video site aims to challenge not only YouTube, which has become synonymous with viral and user-generated video, but also Google Video, Yahoo Video and Revver, reports CNET (via MarketingVOX). Codenamed Warhol, Soapbox on MSN Video will have no ads, at least for now, but Microsoft may monetize videos by showing them on the MSN Video site or creating a “viral video hub,” Rob Bennett, general manager of entertainment and video services at Microsoft, is quoted as saying.
Users will be able to watch videos together via Windows Live Messenger, and Windows Live Spaces users will be able to link their videos to their profiles and control who can watch them, reports Media Post.
Users can rate, comment on and tag videos, create RSS feeds, share links and embed the Soapbox player in their own sites or blogs. There’s a 100-megabyte upload limit, but none on video length or number of videos users can upload; videos can be full-screen size.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
