»

‘New York Times’ Opens Branded Bookshop

The New York Times, in conjunction with The Paradies Shops, has opened a bookstore in New York City’s La Guardia Airport.

The store offers travelers access to computer terminals to log onto the NY Times website, televisions that broadcast news and features from the New York Times, books featured on the Times best-seller lists, and gifts and items bearing the Times logo, writes Editor & Publisher.

The two companies have operated a similar store at the Blue Grass Airport in Lexington, Kentucky, since October 2005.

Related topics: Travel, Campaigns of Note, Branding, Outdoor, Print...   

Radio read more like this »

Sprint Lands Live NFL Mobile Deal

Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.

The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.

Radio broadcasts include…

Print read more like this »

Hachette Shutters ‘Home’

Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.

Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…

Outdoor read more like this »

Wheaties, Eat Your Heart Out, Frosted Flakes Features Phelps

Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.

The…

Television read more like this »

Ad Agency to Timberland: Environmental Causes Distract from Products

Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).

After seeing revenues decline six percent to $210 million on lower sales in…

Direct read more like this »

Polo Launches Mobile eCommerce Site

Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.

Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…

MARKETING JOBS
advertisement