UM Study: Gamers Recall Ads, Brands
Some 17 percent of U.S. adults are console gamers, and they consume an above-average amount of media, according to a Universal McCann study. (1)
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Some 17 percent of U.S. adults are console gamers, and they consume an above-average amount of media, according to a Universal McCann study. (1)
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Yahoo dealt a blow to the internet advertising sector on Tuesday, warning that demand weakness would reduce earnings in the latest quarter.
In an example of a media company tapping an additional potential revenue source over weakening traditional ad models, Scripps Networks is launching via its HGTV website an online shopping portal that’s a form of advertising.
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EchoStar Communications Dish Network and Reebok have launched an interactive ad during ESPN’s Monday Night Football. Later this season, the ad will allow viewers to purchase football jerseys by entering credit card information via their remote control devices.
Lillian Vernon Corp. is shuttering Celebrations, its consultant-themed business, due mainly to channel conflict.
The decision that awarded e360insight $11.7 million in damages from Spamhaus for blacklisting its emails was a default judgment because Spamhaus, a U.K. company, failed to show up in court to defend itself. Spamhaus claims the Illinois court has no jurisdiction over it and asked e360insight to file a suit in the U.K.
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Harte-Hanks Inc. has agreed to buy AberdeenGroup Inc. in a deal that will give the direct marketing services giant access to AberdeenGroup’s research in 17 business areas, as well as reports and benchmarking data from more than 25,000 companies tracked over two years.
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If NBC’s foray Monday night into the fall programming season is any indication of its success, the network may be looking at recouping at least some of its lost grandeur from recent years. (1)
Bollore French billionaire Vincent Bollore, who owns a 29.1 percent in Aegis and has already been rebuffed once in his attempt to gain seats on the board, may be making another run at gaining control of the agency.
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Week one of Monday Night Football scored tremendous ratings for ESPN. Week two’s game brought ESPN its best-ever ratings in its 27-year history.
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Two media studies conducted by the FCC, the results of which were apparently kept from the public, are being investigated internally.
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The American Association of Sunday and Feature Editors announced its top 10 feature sections winners on Saturday at the closing session of the AASFE convention in Fort Worth, Texas.
The theme at this year’s Space 2006 conference is commercializing space exploration, with many executives and government officials discussing if and how it’s possible.
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Proctor & Gamble in the U.K. plans to increase its marketing budget for digital media and is looking for a new online agency.
News reports that suggest Howard Stern is in talks with Citadel Radio, in order to form an Opie & Andy-type deal to share the host between satellite and terrestrial radio, are untrue, according to a company source.
