»
The theme at this year’s Space 2006 conference is commercializing space exploration, with many executives and government officials discussing if and how it’s possible.
That the conference is being held in Silicon Valley is no coincidence, CNET reports. NASA has lined up partnerships with entrepreneurs and technology companies in the area, including Google. According to Pete Worden, director of NASA Ames Research Center, the technology and venture capital prowess here in Silicon Valley will be essential to the new commercial space economy.
NASA recently awarded nearly $278 million to Space Exploration Technologies (SpaceX), as well as $207 million to Rockplane Kistler, to build new commercial flight systems for the International Space Station. NASA and SpaceX also have a two-year deal to research space tourism possibilities.
As for Google, NASA announced a high-profile alliance with the search giant last year, but few details were given. Nearly a year later, the two organizations are close to finalizing a so-called Space Act agreement.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
