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Harte-Hanks Inc. has agreed to buy AberdeenGroup Inc. in a deal that will give the direct marketing services giant access to AberdeenGroup’s research in 17 business areas, as well as reports and benchmarking data from more than 25,000 companies tracked over two years.
Terms of the deal, which is expected to close by month’s end, were not disclosed, writes DM News. The acquired company will operate as Harte-Hank’s AberdeenGroup, and will be able to use Harte-Hanks’ Ci Technology Database, which tracks technology infrastructure, business profiles and technology purchase plans at 680,000 locations across the U.S., Canada, Latin America and Europe.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
