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Week one of Monday Night Football scored tremendous ratings for ESPN. Week two’s game brought ESPN its best-ever ratings in its 27-year history.
Monday night’s game, between Super Bowl champion Pittsburgh Steelers and the now 2-0 Jacksonville Jaguars averaged a 9.4 overnight Nielsen cable rating and drew 9.81 million households, writes Media Life.
The Steelers-Jacksonville game showed an 8 percent lift over last week’s game between the Redskins and the Minnesota Vikings. It was also up 24 percent over the second week’s game on Sunday Night Football last year, which aired on ESPN (Monday Night Football aired on ABC).
Many media watchers believed that the MNF switch from a major network to cable would lose viewers, but between ESPN’s self-promotion of the switch, and extensive media coverage given to Tony Kornheiser’s addition to the broadcasting booth, MNF hasn’t dipped as much as some people expected, according to the article.
MNF on ESPN may have a negative effect on CBS, whose adults in the 18-49 demo dipped slightly from last year on opening night. Fox’s Prison Break, the least-female-skewing show on broadcast on Mondays, may also be effected, but it could be weeks before the full effect is known.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
