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If NBC’s foray Monday night into the fall programming season is any indication of its success, the network may be looking at recouping at least some of its lost grandeur from recent years. (1)
The formerly No. 1 network heavily promoted Studio 60 on the Sunset Strip, and the program, which aired Monday, posted a healthy 5.0 among adults 18-49, with 13.4 million viewers overall in the 10 p.m. hour, according to early Nielsen numbers. However, the show was still second to CBS’s CSI: Miami, which had the best ratings of the night, with a 5.7 and 17.2 million viewers, writes MediaPost. And Studio 60 dropped 15 percent in the second half hour, from the first half, which means the show may not have been engaging enough to keep people tuned in.
The popular Deal or No Deal fared better than Studio 60, snagging a 4.9 in 18-49 viewers but a total of 15.6 million viewers overall. The two shows helped boost NBC by nearly 3 million viewers compared to last year’s opening night.
Ultimately, NBC won the night with a 4.9 rating, beating out longtime king of Monday night, CBS, which snared a 4.7 rating. CBS was down 4 percent from the same night last year.
At a Television Critics Association meeting in July, Kevin Reilly, president of NBC Entertainment, assured TV critics that the network would not finish in fourth place next year. “Our ratings will definitely be better,” he said.
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