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Some 17 percent of U.S. adults are console gamers, and they consume an above-average amount of media, according to a Universal McCann study. (1)
Adult console gamers on average spend about two hours a week online - more than the national average, writes MediaPost (via MarketingVox), citing the results of the UM study. Gamers are also 15 percent more likely to remember the name of the last brand product they saw on TV or in movies, 69 percent more likely to consider buying that product, and 40 percent more likely to have bought it.
Gamers spend an hour more than average watching DVDs each week, and they don’t tend to mind product placement in movies and TV. They are also 57 percent more likely to be the first among their friends to visit a new store.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
