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Some 17 percent of U.S. adults are console gamers, and they consume an above-average amount of media, according to a Universal McCann study. (1)
Adult console gamers on average spend about two hours a week online - more than the national average, writes MediaPost (via MarketingVox), citing the results of the UM study. Gamers are also 15 percent more likely to remember the name of the last brand product they saw on TV or in movies, 69 percent more likely to consider buying that product, and 40 percent more likely to have bought it.
Gamers spend an hour more than average watching DVDs each week, and they don’t tend to mind product placement in movies and TV. They are also 57 percent more likely to be the first among their friends to visit a new store.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
