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Yahoo dealt a blow to the internet advertising sector on Tuesday, warning that demand weakness would reduce earnings in the latest quarter.
Yahoo execs referred to a slowdown in online display advertising business in sectors such as automobiles and finance, and said that its search advertising business would also be affected, reports the Financial Times (via MarketingVOX). The comments suggested that Yahoo was becoming more susceptible to cyclical economic forces. But there’s no real reason for concern according to at least one source in automotive advertising sector.
“The market for auto ad inventory is robust, with some seasonality. Auto ad spending is always lumpy as it heavies up during new model launch periods. The first two months of Q3 were lighter on launches but Q4 and 2007 are heavy for launches. Online 2007 ad inventory is already being committed to at volume and rate both higher than anticipated,” according to Jumpstart Automotive Media CEO Mitch Lowe.
But, as with an earlier warning from Yahoo that its new ad platform was running behind schedule, the market reacted badly. Yahoo shares slumped, as did those of Google and eBay. Signs of potential problems in both search and display advertising have pushed Yahoo shares down 35 percent this year.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
