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Yahoo dealt a blow to the internet advertising sector on Tuesday, warning that demand weakness would reduce earnings in the latest quarter.
Yahoo execs referred to a slowdown in online display advertising business in sectors such as automobiles and finance, and said that its search advertising business would also be affected, reports the Financial Times (via MarketingVOX). The comments suggested that Yahoo was becoming more susceptible to cyclical economic forces. But there’s no real reason for concern according to at least one source in automotive advertising sector.
“The market for auto ad inventory is robust, with some seasonality. Auto ad spending is always lumpy as it heavies up during new model launch periods. The first two months of Q3 were lighter on launches but Q4 and 2007 are heavy for launches. Online 2007 ad inventory is already being committed to at volume and rate both higher than anticipated,” according to Jumpstart Automotive Media CEO Mitch Lowe.
But, as with an earlier warning from Yahoo that its new ad platform was running behind schedule, the market reacted badly. Yahoo shares slumped, as did those of Google and eBay. Signs of potential problems in both search and display advertising have pushed Yahoo shares down 35 percent this year.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
