TiVo and Information Resources have launched a new suite of marketing tools, IRI TiVo Consumer Insights Suite, which TiVo says will provide information on the impact DVR technology has on consumer viewing patterns and product sales.
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Sean Hannity is the spokesperson for General Motors’ You’re A Great American Car Give-Away, which will give radio listeners a chance to pick and win one of five GM vehicles.
The highest three highest-ranking editors under Dean Baquet at the Los Angeles Times have reportedly agreed to quit on the spot if Baquet gets fired, writes Nikki Finke in her Deadline Hollywood Daily blog for LA Weekly.
Rumors are flying about the possible sale of two hot internet properties, Facebook and YouTube, writes MarketingVox.
Toys “R” Us is launching a new campaign based on NBC’s Deal or No Deal game show.
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HBO and Galan Entertainment have teamed up to produce a series of 90- to 120-second segments of content, geared toward the Latino community, to be accessed via mobile devices.
A new, multichannel apparel company is being launched with the help of four former Lands’ End executives.
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Postmaster General John E. Potter has said that U.S. Postal Service business customers must be prepared for a possible postal rate increase to be implemented May 6.
As the world of consumer media widens, the radio industry must develop new methods of reaching listeners and new forms of media to populate with content if it hopes to prosper, believes Mark Mays, Clear Channel CEO.
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Mel Brooks has written a pilot for a television series based on his 1987 movie Spaceballs. He will also do the voiceover for two characters on the show.
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ABC’s Nightline has finished ahead of CBS’s Late Show with David Letterman in total viewers and adults 25-54 for four out of the past six weeks.
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Jeffrey M. Johnson, the publisher of the Los Angeles Times who defied parent Tribune Co. when it demanded layoffs in the newsroom, returned from a meeting with top executives in Chicago claiming the two groups had “reached an understanding.”
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In a series of meetings today co-hosted by Alan Wurtzel, president of research and media development at NBC Universal, and Mediaedge:cia’s Rino Scanzoni, broadcast networks, ad agencies and some cable executives will meet with Nielsen Media Research to discuss how Nielsen will define and measure commercial ratings.
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The Metropolitan Opera and Sirius Satellite Radio have announced a multi-year agreement to create Metropolitan Opera Radio, a radio channel for opera lovers. The channel will debut Sept. 25th with a live broadcast of the Met’s opening night gala performance of Puccini’s Madama Butterfly, conducted by Music Director James Levine and directed by Anthony Minghella.
