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TiVo and Information Resources have launched a new suite of marketing tools, IRI TiVo Consumer Insights Suite, which TiVo says will provide information on the impact DVR technology has on consumer viewing patterns and product sales.
Using a national opt-in panel of TiVo homes, generic DVR homes and non-DVR homes, IRI measures brand purchases to deliver brand performance in DVR households and the impact of DVRs on product launches, brand extensions, and established brands. TiVo then measures commercial viewership in the homes with TiVo service, making it possible for brand purchase results to be traced and compared to the actual viewership of commercials.
Advertisers can test specific advertising creative while simultaneously tracking the purchasing behavior of TiVo households and compare that with generic DVR and non-DVR households within the same market.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
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In order to boost sales as much as possible during a time when…
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Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
