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Rumors are flying about the possible sale of two hot internet properties, Facebook and YouTube, writes MarketingVox.
Social-networking site Facebook, which has been expanding beyond its core audience of college students, is apparently in negotiations with Yahoo to be acquired for possibly up to $1 billion, according to the NY Times Dealbook blog, which cites a Wall Street Journal article. Facebook has apparently also held separate discussions with Microsoft.
Meanwhile, online video site YouTube is apparently holding out for $1.5 billion in a potential sale - a “magic number” that, according to the New York Post, is far above what media executives are willing to pay for it.
Earlier this year, Facebook’s founders said they sought $2 billion in a sale, with Viacom said to have offered $750 million.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
