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Some major blog ad networks are expanding rapidly, and therefore confronting inevitable growing pains.
Federated Media recently added a new automotive category and some 20 assorted blogs, including Guy Kawasaki’s, boosting the blog network’s monthly impressions to “hundreds of millions,” Federated’s chairman, John Battelle, told ClickZ (via MarketingVox). However, the recent batch of acquisitions could be the last for a while as Federated seeks to build the infrastructure needed to support further growth.
Competitor AdBrite is also growing quickly, having recently added the 20,000th site to its network; the company plans to shortly introduce new demographic planning and campaign management tools. Though the network’s roots are in blogs, it has expanded to other publisher sites, and blogs are now only a small part of the network.
Meanwhile, Henry Copeland’s BlogAds network is moving to a more robust platform to accommodate even more sites. Copeland wants to expand the stable of blogs available to advertisers, and also increase the number of “mini-networks,” blogs segmented by topic, such as football or politics. He also wants to arrange ad buys on political blogs by state, in time for the 2008 election.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
