Investigation: Click Fraud Growing, Advertisers Irritated
Click-fraud is on the rise, and confidence in pay-per-click advertising may be slipping, a new report claims.
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Click-fraud is on the rise, and confidence in pay-per-click advertising may be slipping, a new report claims.
Westwood One is splitting its traffic and information content, Metro Networks, into a lineup of demographically targeted networks.
Microsoft Digital Advertising Solutions attempts to unify Microsoft’s advertising strategy into a coherent offering for advertisers.
Jingle Networks, Inc., operator of the 1-800-FREE411 directory assistance service, today launched a capability that enables advertisers to send opt-in, promotional text messages to consumers’ mobile phones.
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Internet advertising revenues continued to accelerate at an unprecedented rate in the first half of 2006, increasing 36 percent over the year-ago period.
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More than 42 percent of DirecTV subscribers with interactive receivers in the New York area used one or more of the interactive features available during telecasts of the New York Yankees home games.
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Berkeley Premium Nutraceuticals, the company that sells male-enhancement drug Enzyte and other herbal supplements via mail order, has been indicted by federal officials on charges of fraud, conspiracy and money laundering, writes Direct Magazine.
Recent media coverage of Howard Stern and his exposure on Sirius has shone a spotlight on the fact that better audience reporting is needed for satellite radio.
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The American Association of Advertising Agencies has tapped global PR heavyweight GolinHarris to burnish its reputation with reporters and other influencers.
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Veteran radio analyst Jim Boyle, with CL King, is hopeful that Clear Channel Radio will agree to use Arbitron’s PPM ratings by year’s end.
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A new trade organization has been developed to represent one of the fastest growing new forms of media. The Out-of-Home Video Advertising Bureau will reach out to as many as 40 companies to join the association this week.
David Poltrack, president of CBS Vision and head of the network’s research operations, says that if the cable industry is successful in convincing Nielsen to withhold data for cable networks when it begins releasing commercial minute ratings in November, CBS will process and release the cable numbers on its own.
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A new magazine due out in October can help advertisers capitalize upon society’s current war against aging.
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ABC took a big-time risk when it moved its hit show, Grey’s Anatomy, from Sunday to Thursday night in order to compete with CBS and its long-dominant CSI, but if last Thursday’s auspicious start is anything to go by, it looks as though the gamble will pay off.
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