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A new magazine due out in October can help advertisers capitalize upon society’s current war against aging.
According to Avril O’Connor, founder and editor of Elixir, the new book will not be totally about vanity. “It is about healthy aging, but the side effect is that you do look better,” she is quoted as saying in Media Life. The glossy, monthly magazine will be based in London and is the offshoot of a website, elixirnews.com, that O’Connor started 18 months ago. The site currently draws 5,000 visitors per week, and O’Connor believes that the vehicle is perfect for news on the industry. But for longer features about anti-aging and rejuvenation, she says a print vehicle is more appropriate.
The magazine will have a circulation of only several thousand at first, and will sell for $5.60 on select newsstands in hotels, spas and gyms. The 30-plus set, with high disposable incomes, is the target.
Without the support of a major publishing house, the magazine could have a difficult time succeeding, according to Alex Randall, head of press at Vizeum in London.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
