»
Jingle Networks, Inc., operator of the 1-800-FREE411 directory assistance service, today launched a capability that enables advertisers to send opt-in, promotional text messages to consumers’ mobile phones.
Normally, when a person calls 1-800-FREE411 and asks for a listing, they hear a short promotional message from a business or service that corresponds with the requested phone number.
Now, using the new SMS service, advertisers can ask consumers to respond to their promotions either directly via phone or by receiving a text message containing additional information, such as the requested phone number or a promotional offer.
The SMS feature can be used as part of a sponsorship ad or deployed in a targeted direct response offer, according to the company.
CBS is using this SMS feature to send consumers promotional offers along with the requested phone number.
Recorded messages from the stars of several shows, including Survivor, Smith, Jericho and Ghost Whisperer, are played for callers as they wait for their requested phone number.
Callers can choose to receive a text message on their mobile phones to remind them of the show as the programming time draws near.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
