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ABC took a big-time risk when it moved its hit show, Grey’s Anatomy, from Sunday to Thursday night in order to compete with CBS and its long-dominant CSI, but if last Thursday’s auspicious start is anything to go by, it looks as though the gamble will pay off.
The ABC show averaged a huge 10.9 in adults 18-49 at 9 p.m., beating CBS’s CSI by 3.4 points, writes Media Life. ABC ultimately won the night with a 7.2 rating and 19 share, followed by CBS with a 6.0 rating, 16 percent share.
That 6.0 rating for CBS is down 21 percent from last year’s premiere night. NBC rated a 4.8 and 12 share, for third place. The night marked ABC’s first opening Thursday win since at least 1991, according to the article.
Interestingly, NBC’s ER, which had faded in recent years, pulled back into first place at 10 p.m., averaging a 6.8 - a full point ahead of ABC’s new Six Degrees, 2.6 points ahead of CBS’s new show, Shark, and 6 percent ahead of last season’s debut.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
