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Click-fraud is on the rise, and confidence in pay-per-click advertising may be slipping, a new report claims.
A recent investigation (via MarketingVOX) by BusinessWeek found that the occurrence of click-fraud is growing, with a “thriving click-fraud underground populated by swarms of small-time players, making detection difficult. ‘Paid to read’ rings with hundreds or thousands of members each, all of them pressing PC mice over and over in living rooms and dens around the world.”
This week, major online advertisers, including Expedia.com and LendingTree, are expected to go public with their concern over click fraud, according to the article. They plan to form a group to share information and pressure Google and Yahoo to be more forthcoming.
“Participants from Kentucky to China speak of making from $25 to several thousand dollars a month apiece, cash they wouldn’t receive if Google and Yahoo were as successful at blocking fraud as they claim,” Business Week writes.
Google and Yahoo both say they can detect most fraudulent clicks and refund advertisers for their losses. BusinessWeek claims that most academics and consultants who study online advertising estimate that 10-15 percent of ad clicks are fake, representing roughly $1 billion in annual billings.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
