»
Microsoft Digital Advertising Solutions attempts to unify Microsoft’s advertising strategy into a coherent offering for advertisers.
Microsoft’s new approach, to be announced today at Advertising Week, brings together various ad products and services - offerings via MSN and Windows Live, impending opportunities via Xbox and Office Online, and future Windows Mobile and IPTV ad products - writes ClickZ (via MarketingVox). Microsoft has also launched a new website that details the various opportunities it’s providing to advertisers.
“As today’s consumers spend more and more time online across various digital devices like mobile phones and video games, advertisers are finding they can no longer reach their entire target audience by advertising on a single medium,” Joanne Bradford, corporate VP of global sales and marketing and chief media revenue officer at Microsoft, said in a statement. “We’re addressing the reality of media fragmentation and enabling advertisers to get back to what they do best: creating engaging and creative ads.”
The Microsoft Digital Advertising Solutions group will also handle sales for videogame ad network Massive Inc., which Microsoft acquired in April, writes MediaPost, quoting a Microsoft spokesman as saying media planners will find it easier to make buys across Microsoft properties: “instead of having one account executive that sells Massive, and one that sells MSN and one that sells adCenter, you’ll have a single AE that sells everything.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
