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David Poltrack, president of CBS Vision and head of the network’s research operations, says that if the cable industry is successful in convincing Nielsen to withhold data for cable networks when it begins releasing commercial minute ratings in November, CBS will process and release the cable numbers on its own.
Poltrack, who at last week’s NBC-hosted ad hoc summit was vocal in pushing Nielsen to release commercial ratings as soon as possible, has said that getting perfect data isn’t the immediate goal. “The bar is getting something that is stable and that for an advertiser provides a greater degree of accountability for their commercial exposure,” he is quoted as saying in MediaPost.
If Nielsen delays in releasing the data in November, or if it excludes commercial estimates for cable networks, Poltrack has said that CBS’s research group is prepared to launch its own, proprietary analysis of cable networks’ commercial ratings. It is important to begin releasing the data so the industry can begin evaluating it to see whether it is more useful than the current programming ratings, he says.
The cable industry is against the immediate release of the data, believing that it may be flawed in several ways, including the fact that it does not currently measure local cable advertising minutes.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
