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Veteran radio analyst Jim Boyle, with CL King, is hopeful that Clear Channel Radio will agree to use Arbitron’s PPM ratings by year’s end.
Boyle’s prediction is based on the fact that a Clear Channel-owned property, Media Monitors, worked with Arbitron, using the PPM ratings, to release a major radio study, writes MediaPost. Boyle says that, barring an entry from Nielsen into the radio research market, which he deems a long shot, Clear Channel may end the sometimes-acrimonious dispute over the new radio metrics and adopt the PPM measurement.
Clear Channel is leading an industry audit of different radio measurement systems, including the PPM, but has been criticized by advertisers and media buyers for moving too slowly, according to the article. However, Clear Channel claims Arbitron’s PPM is not ready for mass deployment and points to the fact that it hasn’t been accredited by the MRC yet.
The results of the Arbitron/Media Monitors study itself indicate higher-than-expected rates of audience listening during commercial breaks. Advertisers and radio broadcasters have believed that radio listeners channel surf during commercials as TV viewers do, but the study shows that the practice is much less widespread than expected.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
