»
Recent media coverage of Howard Stern and his exposure on Sirius has shone a spotlight on the fact that better audience reporting is needed for satellite radio.
Eight months into his new career on Sirius, Stern - sometimes called the King of All Media - has seen advertising rates drop tremendously from what he commanded on terrestrial radio, and there have been rumors in the media that he was considering a return to terrestrial.
Spots for a live read on Stern’s Sirius channel are going for approximately $5,000 to $6,000, maxing out at $10,000. When his show was on terrestrial stations, he pulled in $30,000 for live reads, writes AdAge. It’s not surprising that his spots are cheaper on Sirius - Stern drew 7 million listeners on terrestrial, and Sirius had only 4.7 million subscribers overall at mid-year.
But it is unclear just how many of those Sirius subscribers listen to Howard, as Sirius doesn’t offer advertisers any data on who is listening to individual channels or shows. Most media buyers believe that for Sirius to increase its rates, it must provide better audience reporting.
Stern’s show may draw about 5 million listeners. That number is based on third-party data which Sirius says has shown that 58 percent of subscribers listen to Stern during the week. With 4.7 million subscribers, and approximately two people listening per subscription, that equals 5 million.
Sirius rival XM offers some audience data pulled from a custom Arbitron report, but buyers note that it doesn’t offer average-quarter-hour ratings for specific demos.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
