»
Arbitron has announced that the ratings company is still holding off on reporting individual satellite radio channels.
Further study is still needed, particularly for channels and programs such as NFL football or MLB baseball which are broadcast on both over-the-air radio and satellite, according to Arbitron, writes Radio Ink.
The Fall 2006 study has new instructions for participants reminding them to include internet/satellite listening as well as AM and FM.
With the improved instructions, Arbitron believes the volume of satellite entries will rise and the quality of entries to improve. Once that happens, the company will be better able to provide a target date for when satellite channels will be included in the surveys.
Arbitron has also announced that with the release of its Fall 2006 ratings report, non-commercial and public radio stations will be eligible for reporting in their local market reports.
Public and non-commercial radio stations will need to meet the same minimum reporting standards for the particular reporting service that are currently applied to commercial radio stations. These reporting standards apply to listening collected by the standard Arbitron radio listening diary and by the Arbitron Portable People Meter, according to the company.
Related story:
Stern Media Coverage Points to Need for Satellite Ratings
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
