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Autobytel Inc. is working with car dealerships advertising on websites on automated lead generation, targeting prospective customers as they look for information online.
Seconds after a consumer requests a price quote on a website operated by Autobytel, dealers are notified via an automated phone call. The prospect’s name, identity of the website generating the lead and other inquiry details are supplied to the dealer, writes Direct Magazine. The sales rep at the dealership can press “1″ to call the prospect, whose phone numbers, contact history and other data are tracked and can be used to generate telemarketing reports.
The program gets dealers on the phone with customers while the customer is still sitting at the computer, which in the future will allow sales reps to give customers tours of online showrooms. Currently, they are able to answer questions the potential customer may have.
During beta tests with 165 dealerships, telemarketing contact rates lifted by 50 percent, and one dealer reported that it converted 15 online inquiries to sales, per month, during the test.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
