»
Chrysler Group’s President-CEO Tom LaSorda says the automaker will more than double what it spent on advertising in the first half for the remainder of 2006.
Chrysler spent $527 million in U.S. measured media in the first half of this year, AdAge reports. That would place its second-half budget well over $1 billion.
In June the automaker said it was conserving ad dollars from the first half of the year for eight new-product launches in the later part of the year. But Chrysler also plans branding ads supporting the DaimlerChrysler’s American and German engineering theme.
Chrysler’s strategy for its future growth is to continue to push outside North America and to enter new small-car segments both at home and abroad, with much of the growth coming from the Dodge brand.
The automaker also cited “bloated inventories of our light-truck products” in announcing that it will post an operating loss of $1.5 billion in the third quarter after 12 straight profitable periods.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
