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Chrysler Group’s President-CEO Tom LaSorda says the automaker will more than double what it spent on advertising in the first half for the remainder of 2006.
Chrysler spent $527 million in U.S. measured media in the first half of this year, AdAge reports. That would place its second-half budget well over $1 billion.
In June the automaker said it was conserving ad dollars from the first half of the year for eight new-product launches in the later part of the year. But Chrysler also plans branding ads supporting the DaimlerChrysler’s American and German engineering theme.
Chrysler’s strategy for its future growth is to continue to push outside North America and to enter new small-car segments both at home and abroad, with much of the growth coming from the Dodge brand.
The automaker also cited “bloated inventories of our light-truck products” in announcing that it will post an operating loss of $1.5 billion in the third quarter after 12 straight profitable periods.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
