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The Interactive Advertising Bureau is pressuring the industry’s major third-party metrics firms to improve the accuracy of the traffic data they report, in response to an increasing number of complaints from web publishers.
Major websites such as MSNBC.com claim that the traffic data it collects varies by as much as 30 percent from the data reported by metric firms, according to AdWeek (via MarketingVOX). Several top publishers are reporting that the gap is widening between the traffic data collected internally and the same data as reported by Nielsen//NetRatings and comScore Media Metrix. These complaints are intensifying just as both firms prepare to undergo long-awaited Media Rating Council-led audits.
Accurate traffic tracking is vital to media buyers, especially those looking to establish campaign reach or who are buying outside of a normal CPM deal. Moving forward, some favor a combination of third-party and self-reporting from sites, with which Nielsen is already experimenting.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
