Gamers a Key Opportunity for Marketers
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comScore Media Metrix has released the second-quarter results of Game Metrix, a syndicated study analyzing gamers’ cross-platform behaviors and attitudes.
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comScore Media Metrix has released the second-quarter results of Game Metrix, a syndicated study analyzing gamers’ cross-platform behaviors and attitudes.
Arbitron has released its September 2006 RADAR radio network audience reports covering the period of June 30, 2005 - June 21, 2006.
THP, a privately held home builder in the Delaware Valley, and Titan Worldwide have announced that they have teamed up to deliver Philadelphia’s first-ever Bluecasting advertising initiative.
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Levin The founder of troubled specialty retailer Sharper Image has gone, and former Revlon chairman Jerry W. Levin will take over the role of chairman and interim CEO.
It may come as no surprise that the Monday Night Football match between the New Orleans Saints and the Atlanta Falcons - in the Saints’ emotional return to the New Orleans Superdome - shattered ESPN records.
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Innovative Brands LLC has purchased the deodorant brand Sure from Procter & Gamble for an estimated price of more than $100 million. The company purchased Pert Plus shampoo from P&G earlier this year, as the consumer goods giant begins an initiative to focus on brands with billion dollar sales or the potential to get there.
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ABC has snagged 36 advertisers to sponsor its streaming video on abc.com that promotes its prime time lineup, and media buyers and sellers are estimating that the flat rates they are paying are about double the CPM viewer prices of traditional television.
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CBS Corporation is forming a new group that will combine CBS Paramount Domestic Television, King World and CBS Paramount International Television.
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The Idaho Press-Tribune in Nampa plans to launch a weekly Spanish-language newspaper on Oct. 6, writes Editor & Publisher.
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The Roman Catholic Archidiocese of Chicago will launch a monthly, Polish-language newspaper to be distributed in Cook and Lake County churches that conduct masses in Polish, writes Editor & Publisher.
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