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Arbitron has released its September 2006 RADAR radio network audience reports covering the period of June 30, 2005 - June 21, 2006.
ABC Daytime Direction Network continued its hold on the top spot. ABC Prime Access Radio Network was pushed from second to fourth, with Jones MediaAmerica TWC Radio Network and Dial Global Complete FM Network grabing the second and third spot, respectively. ABC Morning News Radio Network, Westwood CBS News Primetime Network, Dial Global Contemporary Network, Premiere Emerald Plus Network, Premiere Mediabase Network, and Premiere Morning Drive AM Network filled out the top ten.
The sample size has been increased to 112,519 diarykeepers, up from 106,299 in the last report. In addition, the Market-by-Market Analysis report now includes the Top 50 DMAs.
During the survey period, 75 percent of U.S. consumers ages 12+ heard one or more network radio commercials in the course of a week. Among the prime audience demographics sought by advertisers, the commercials aired on the 56 radio networks reached 75 percent of Adults 18+, 74 percent of Adults 35+, 77 percent of Adults 18-49, and 77 percent of Adults 25-54. Selected Results.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
