»
THP, a privately held home builder in the Delaware Valley, and Titan Worldwide have announced that they have teamed up to deliver Philadelphia’s first-ever Bluecasting advertising initiative.
In a month-long campaign for THP set in Philadelphia’s popular Suburban Station, a portion of Titan Worldwide’s 76 poster panels have been equipped with Bluetooth technology and have become interactive. This marks only the third time in the United States, and the first time in Pennsylvania, that Bluecasting - or broadcasting via Bluetooth-enabled devices - has been implemented to capture consumer attention, according to the companies. Bluecasting has also been used in the U.K. and Canada.
Anyone with a Bluetooth-enabled mobile phone, PDA or laptop within a 150-foot radius of the specially-marked posters will receive a text message inviting them to download a 30-second video clip. Passersby who accept this invitation will receive an audio-video account of THP and the philanthropic work the company is doing to “build a better world,” which can be viewed, saved and shared.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
