Alloy Media + Marketing is debuting a college newspaper measurement prototype via MRI that will allow the advertising industry to evaluate the impact of its college newspaper network against other print vehicles, the company has announced.
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McDonald’s franchisees have partnered with Akoo to offer location-based entertainment to mobile customers visiting their stores.
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Nearly three of four senior execs at top newspaper companies say newspapers are missing major opportunities online, particularly advertising, because publishers don’t work together.
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News Corp., owner of The New York Post, has increased its reach to boroughs outside Manhattan with the acquisition of two newspaper groups whose 28 newspapers primarily serve Queens and Brooklyn.
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Eighty-five percent of Britain’s direct mail pieces from banks and credit card firms are opened, with people more likely to read junk mail from a bank than any other type. Seventy percent of mail from mail order companies and charities is opened.
Clear Channel Outdoor has won the franchise for advertising on buses by Golden Gate Bridge, Highway and Transportation District. Under the contract, Clear Channel Outdoor will market and sell exterior advertising space on 194 buses covering Marin County with additional service in downtown San Francisco and Sonoma County.
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False-positive filtering (emails incorrectly identified as spam) remains high among leading email service providers (ESPs), including Hotmail and Gmail.
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Facebook will reveal a new ad unit in coming weeks that will appear within the social networking site’s News Feed platform.
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Advertisers are less apt to buy in to the notion that print is an essential medium in the digital age, and magazine publishers need to create multiplatform packages that tie in to the web, mobile devices and other appropriate digital media, according to Robin Steinberg, senior vp and director of print investment at Publicis Groupe’s MediaVest.
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Radio advertising has a stronger emotional impact than advertising on the internet, TV and newspapers, according to a new studied by the Radio Advertising Effectiveness Lab.
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While ABC’s new Ted Danson sitcom, Help Me Help You, performed well compared to other new sitcoms, it couldn’t deliver the second Tuesday of the new season to the network. Rather, Fox won the night with a 4.7 rating/13 share, thanks to its strong medical mystery/drama, House.
Univision will be sold to an investor group that includes Madison Dearborn Partners, Providence Equity Partners, Texas Pacific Group, Thomas H. Lee Partners and Saban Capital Group for a total of $13.7 billion, according to Mediaweek.
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